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Questions tagged [copywriting]

コピーライティング. Language used in advertising, marketing, and promotion of goods, services, or ideas.

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291 views

Writing a date range in vertical format

How would one write a range of dates in vertical format? For instance, 2017-18 or 2017-2018.
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364 views

How to say “100% virus free”?

In English we put the following phrases below software we want customers to download to put their mind at ease (for example, a neat weather app). ✓100% virus free ✓Contains no malware ✓Contains no ...
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2answers
293 views

Best translation of おトク

So this is my first time ever making a post on a forum, so sorry if I break any rules or this has been posted somewhere else, but as the title says, I'm looking for some natural ways to say おトク・お得. I ...
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1answer
220 views

Postpositional or prepositional くらい

I heard the following phrase from an ad for Jetstar Japan: びっくりするくらい最低よね! I know the individual meaning of the words. びっくりする - to be surprised, くらい - around(?) 最低 - lowest/cheapest This ad is ...
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2answers
480 views

Why is 未来 read as あした?

The slogan of the 2020 Olympics in Japan is 未来{あした} をつかもう (Discover tomorrow) Why is it read as あした? I did not find a standardised dictionary with that reading, however I found あす as a reading in ...
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0answers
135 views

What is the meaning of 飲んどけ? [duplicate]

I came across this Japanese tv commercial. Video and transcript are given below. https://www.youtube.com/watch?v=JOuwA6rtKsM http://www.suntory.co.jp/news/article/12494.html My question is: what's ...
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2answers
143 views

What is the meaning of the expression “コツがいったり”?

I found the expression "コツがいったり" in a tourism advertisement for the 金閣寺 in 京都: シャッター押すのをやめて じっと、まぶたに焼きつけています。 しっかり見る。しっかり感動する。 簡単にみえても、案外、コツがいったりするんです。 From what I can see via web searches, ...
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1answer
141 views

How much buzz is there in 式 of 手打ち式 udon noodles?

A lady in front of me in a line to the register had a pack of udon noodles in her basket. It read: うどん・手打ち式 How much buzz is there in such a phrase? Is it comparable to using 手打ち風? Or could it ...
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3answers
589 views

Why the random katakana in 「すみっコぐらし」?

Some of you may be familiar with the San-X line of characters called すみっコぐらし. The shtick is that they're timid and like "living (ぐらし) in the corner (すみっこ)" I know katakana is frequently used for ...
5
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1answer
335 views

未来につなぐ: Precise meaning? Fuzzy marketing buzzword?

未来につなぐ Does this phrase have a precise meaning, a meaning that can be translated into precise English? Or is this simply a positive-sounding but vague trendy marketing phrase? I see for example the ...
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1answer
316 views

What does it mean to write wasei-eigo and gairaigo in Romaji?

Wasei-eigo and most Gairaigo (especially in a text or sentence as opposed to being by itself) is usually written in Katakana (イメージ, ジュース, スマート,パンツ,アベック). However, there are times that have seen some ...
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1answer
239 views

This PSA was written in the past tense. When is it correct to do this?

While riding a train, I read a public service announcement that said: たばこを持つ手は、子供の顔の高さだった。 Underneath, the English translation said: A lit cigarette is carried at the height of a child's face.  ...
6
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1answer
350 views

Translating volitive expressions in ads into English

I saw this on an advertisement outside the construction site of a company that makes wooden houses: 木{き}の家{いえ}と、暮{く}らそう。 I'm trying to think of a way to translate it other than: Live with a wooden ...
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1answer
297 views

How do I read the kanji in this ad for mascara?

On the train yesterday, I came across this ad, which is just for some mascara or whatever: Sorry it's a little blurry. The text is 凛{りん}と際立{きわだ}つ艶ロング。 I'm just a little unclear on a couple of things....
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1answer
780 views

What does this ad say? (Connotations of ガキ大将)

This is a frequent problem that I think many Japanese learners experience. You look at some Japanese sentences, and you understand the words, and most, if not all, the grammar, and yet still, it just ...