I’ve been trying to find a translation for the phrase, but I m not very sure it sounds natural in Japanese. It also has to fit quite a tight space, so I can't really make the text too long. If anyone can help with some advice, it would be really appreciated.

This is what I have so far. 西部で一番人気タイトルは日本へ!



The two parts that native Japanese-speakers will instantly find unnatural-sounding are the word 「西部」 and the particle「は」.

「西部」 does not mean "the West" in the sense of the "Occident". It just means the western part of a town, region, country, etc. For the U.S., for instance, 「西部」 means states such as California.

The word you are looking for would be 「欧米{おうべい}」 or 「西洋{せいよう}」 and for advertisement, the former would by far be the most natural word choice.

The particle would definitely be 「が」 here, (but I myself might not be using a particle). For advertisement copies, particles can seriously get in the way of impactfulness.

My recommendations:




「ついに」 ("finally") can easily be dropped if the space is very tight.

The grammar "rules" that apply to advertisement copies are very similar to those that apply to headlines for articles that are discussed in this Q&A.

  • Thank you so much for the detailed explanation, makes total sense!
    – Iraira
    Oct 22 '19 at 12:19
  • Can you explain why you use 上陸 instead of just something like 登場, 発売, or デビュー? I mean, I understand it, but I wouldn't have even thought of that word.
    – istrasci
    Oct 22 '19 at 14:45
  • 1
    @istrasci This is a very common marketing phrase and I never wondered why.
    – naruto
    Oct 23 '19 at 2:51
  • @naruto: "This"ってどっち? 上陸 or my examples?
    – istrasci
    Oct 23 '19 at 15:50
  • 1
    @istrasci I tend to think of the use of the word in marketing as especially a metaphor for typhoons, making reference to the (purported) "stormy sensation" that has been caused by the product being marketed.
    – goldbrick
    Oct 24 '19 at 22:03

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.