When a small vowel is added to a kana with the same vowel sound, it does indeed work the same as a [長音符]{chōonpu}. (If the kana has a different vowel sound, then the sound is not extended.)
There are no hard and fast rules about this, but it seems that the ィ here is used in proper nouns to indicate that the English spelling ends with "y" instead of being written "ii", "i" or "ī". Other examples include
It does not indicate that the length of the mora is any different from what you would expect from a [長音符]{chōonpu}.