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Both are possible options. For example, ユニクロ's logo and 三国無双's logo are "western-style" (or "I♡NY-style"), while 眼鏡市場's logo and 産経新聞's logo are "hanko-style". Native Japanese speakers often re-read this type of square logo until it makes sense. In general, if you have accompanying design elements that flow horizontally or ...

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