Cultural or emotional association beyond a word's or phrase's literal meaning.

Questions regarding commonly understood cultural or emotional associations of a word or a phrase, as opposed to the word's or phrase's explicit or literal meaning, which is called its denotation.

For example, both 化粧室 and 便所 denote the same object (bathroom or toilet), but the former carries a positive ("clean"), the latter a negative ("dirty") connotation.

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