14

Upon seeing a particular enterprise software solution XYZ being mentioned, a passing-by IT engineer wrote this:

XYZなかなか香ばしい

My dictionary only have food-related definitions for this word.

What could have he meant?

17

「香{こう}ばしい」 used in the context you described must have been used for its internet slang meaning rather than for its "dictionary" meaning about food smelling fragrant, aromatic, etc.

The slang meanings are instead negative -- "shady", "cringe-worthy", "pitiful", etc.

4

Adding to @l'électeur's answer, one of the main usages of 香ばしい is to describe the fragrance of cooked food: toasty or roasty in English.

On top of this association, it comes to be used as an internet slang with a figurative sense of "smelling smoke"; that is, to jokingly suggest "I smell their brain burning", "it smells flaming-prone", or anything that has volatile dangers that can be felt.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.