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I saw an ad for Indeed today that had a couple tag lines with an あれ at the end, and I don't understand their use:

求人募集【きゅうじんぼしゅう】にサーチあれ。

仕事【しごと】、バイトさがしにサーチあれ。

Normally I'd assume that あれ would be something like して, since サーチ is a n-する verb, but that's obviously not the case here. I know あれ has several meanings, but usually it just means "that". Are these sentences saying "That with which jobs are searched," or is this a separate meaning or colloquialism I'm not familiar with?

  • 1
    シャレやね・・「~に[幸]{さち}あれ」の・・・ – Chocolate Mar 18 '18 at 4:35
  • そうですね、それは意味をなす :) – bcloutier Mar 18 '18 at 4:41
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That is a pun and one would need to be very fluent in Japanese to even notice it is a pun.

First of all, 「あれ」 is the imperative form of 「ある」; therefore, it is a verb. In case someone is wondering, this 「あれ」 has no relation to the 「あれ」("that") as in 「これ/それ/あれ/どれ」.

In fact, the two 「あれ's」 are even pronounced quite differently -- 「あれ{HL}」 for the verb and 「あれ{LH}」 for the demonstrative pronoun.

「Noun + あれ」 means "Let there be (noun)!"

One of the nouns that are most often used in the expression above is 「幸{さち}」 ("happiness"). So, for instance, 「君{きみ}に幸あれ!」 means "Wish you happiness!", "Much happiness to you!", etc. To the newly weds, we often say 「お二人に幸あれ」.

Now, 「サーチ」, as in searching on the internet, sounds sort of like 「幸{さち}」, which makes this pun work. You are turning the common phrase 「幸あれ」 into an advertisement catch copy 「サーチあれ」.

"Let there be Search for recruiting staff!" ← 「求人募集にサーチあれ。」

"Let there be Search for job-hunting!" ← 「仕事、バイトさがしにサーチあれ。」

(This is the advertisement for a job search service.)

  • 今、その利口なシャレが分かります。ありがとうございます。 – bcloutier Mar 18 '18 at 4:47
  • Even more so, it’s turning the entire phrase 「Xにさ[あ]ちあれ」into a pun—instead of 君, the サーチ is wished upon 求人募集 in the same way that happiness is wished upon you. (Edit: Oh, you were adding this into your answer as I was commenting.) – Janus Bahs Jacquet Mar 18 '18 at 12:12

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