The term is used in shops and stores to welcome customers. It seems impolite to ignore the greeting.

  • Showing our big smile should be more than sufficient. – The Shortest Mustache Theorem Jan 24 '17 at 16:39
  • I was gonna say a silent, mostly indirect head nod. – istrasci Jan 24 '17 at 16:46

It isn't impolite to ignore いらっしゃいませ and most Japanese don't respond to the greeting.

However if you want to respond to it, you may say こんにちは and give a shallow bow.

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