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The context is the headline of this news article: http://www.rakumachi.jp/news/archives/148299

これってどうなの?単に自己満足してるだけでは

From the context it seems to me like perhaps an abbreviation of だけではないでしょうか。Is that close?

1

これってどうなの?単に自己満足してるだけでは?

I'd interpret it as

... 単に自己満足してるだけではない?

... 単に自己満足してるだけではないの?

The article later says: 家賃1万アップだと…180万の投資に対して回収するのに15年かかります。

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