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不人気街道一直線

I found this expression on few Japanese sites (social mostly, so it seems like some slang?), but what does it mean? I guess it means 'unpopular', but that's not enough for me if I see so many other elements to this.

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~街道【かいどう】 is used metaphorically in the same way as "Road to (success, victory, becoming an actor, etc)". And ~街道【かいどう】一直線【いっちょくせん】 is a set phrase which means "marching down the road to ~".

不人気街道一直線 itself is not a set phrase, but a kind of ironical usage of this phrase. It roughly means "falling straight down to the abyss of unpopularity."

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  • Perfect, thanks. I was suspecting exactly something like that, just couldn't put it in mind.
    – Igor
    Commented Mar 1, 2016 at 12:39

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