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I was reading a Japanese text, and came across this piece of dialogue : "なんで他人とケンカするの" "なんでって...売られるからだよ.売れられたケンカは買う.そんだけだ." But I really can't seem to understand what the second person is trying to say by "売られる" ? "売る" is supposed to mean "to sell", is he trying to say that fighting sells basically ? I also can't seem to understand what the text is saying by "は買う", even though it means "to buy" technically. I just really can't understand the use of these two verbs here.

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    ケンカを売る is a set phrase for "pick a fight". Try a dictionary. – Chocolate May 29 '15 at 21:44
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Learning phrases like 喧嘩を売る 喧嘩を買う is a hard part of any language because they are often not even thought to be idioms or set phrases. So you will not find them in a ことわざ book or a 四字熟語 book. In the case of 喧嘩, you might find example sentences in the regular dictionary entry for 喧嘩, but for any language, not only Japanese, it is good to also have a collocation reference. Here is one I have read before and found interesting:

http://www.amazon.co.jp/dp/4053021308/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=187205609&pf_rd_s=lpo-top-stripe&pf_rd_t=201&pf_rd_i=476749110X&pf_rd_m=AN1VRQENFRJN5&pf_rd_r=1K9HDZB77C24P5B2HDST

But really any will do. It's very interesting to see which nouns and verbs go together and the different meanings you get when you combine them.

In this specific situation

喧嘩を売る

means to pick a fight / throw down the gauntlet, and

喧嘩を買う

means the opposite of "back down": to accept a challenge

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    I have that book. The OP's phrase is listed under 喧嘩を買う. It says: ①相手が仕[掛]{か}けてきた喧嘩の相手をする。〔例〕売られた喧嘩を買うようなまねは、しないほうがよい。②他人がしている喧嘩を引き受ける。〔対〕①②喧嘩を売る。 – snailcar May 30 '15 at 0:58

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