During an analysis I was performing of the poems contained in the 古今集 I noticed a curious pattern. Otherwise perfectly-formed poems included in the collection seemed to ignore the morae-count on a consistent basis with respect to the verb 思ふ【おもふ】, allowing it an extra beat, as you can see in the following examples:
6-7-5-7-7:
をしと思【おも】ふ
心【こころ】はいとに
よられなむ
ちる花【はな】ごとに
ぬきてとどめむ
5-8-5-7-7:
五月雨【さみだれ】に
物思ひ【ものおもひ】をれば
郭公【ほととぎす】
夜【よ】ふかくなきて
いづちゆくらむ
5-7-6-7-7:
夕【ゆふ】ぐれは
雲【くも】のはたてに
物【もの】ぞ思ふ【おもふ】
あまつそらなる
人【ひと】をこふとて
5-7-5-8-7:
いつはとは
時【とき】はわかねど
秋【あき】のよぞ
物思ふ【ものおもふ】事【こと】の
かぎりなりける
5-7-5-7-8:
春【はる】きぬと
人【ひと】はいへども
うぐひすの
なかぬかぎりは
あらじとぞ思【おも】ふ
These examples are not exhaustive; they are merely to demonstrate the phenomenon and to show that it doesn't matter which line it appears in.
What I'm wondering is if the rules on morae-counts are more complex than originally thought and actually have a provision allowing for this, or if there were some other explanation for it.
On a similar note, I noticed while researching this question that あらば gets a pass when on a 5-morae line when paired with 3-kana words (e.g. 「こころあらば」、「いのちあらば」), while the related あれば seems to get a free pass in more settings (about 1/3 of total occurrences). I'm almost inclined to think any potential rule involves the ば form, however that's not a consistent element in the 思ふ cases.