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What does "POP" mean below?

このたびのスペシャルイベントでも、オーディエンスのみなさんがサポートしたくなるようなプロジェクトについて、会場でPOPなどで紹介し、ドネイション(基金)を募りたいと考えています。

Also:

団体名と簡単な概要入りの共通POPはこちらで作ります。

Also:

This PDF lists 共通POP一枚 as a required item.

Nothing on ALC nor Wiktionary.

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POP広告 means "Point of purchase advertising", and POP seems to have become a synonym for in-store advertisements like this one:

enter image description here

Thanks to Yuichiro Fujiwara for the tip!

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