I have trouble comprehending this sense of the word バーター:


It seems like in the entertainment industry, when two agencies trying to make a deal with each other, they barter their actors. For the sake of this discussion, let's call an agency with a high reputation actor A and call another agency with a low reputation actor B. In this business practice, agency A offers agency B to send their high reputation actor to act on some set. In exchange, agency B offers to let their low reputation actor to act together with their actor. It is a way for agency B to make their actor more well-known.

I wonder if this is the correct way to understand the meaning of the word バーター? In particular, I am not sure what 同じ事務所 in the definition refers to. In my explanation above, does it refer to agency A or agency B?

  • 2
    バーター in the showbiz industry is a ズージャ語 version of 束 (たば; bundle). So it's essentially an argot version of "bundling" or "tie-in sales". Wikipedia explicitly states that it has nothing to do with English "barter", so trying to associate it with English "barter" will only confuse you.
    – naruto
    Sep 22 at 20:19

2 Answers 2


事務所 is an agency. So A and B are high/low rep actors of the same agency.

The meaning of barter is more or less literal. (Say,) TV wants A because A's appearing increases the popularity of the program. The agency wants to sell B, who is less famous and accordingly less wanted by TV. So the agency agrees to provide A on the condition that B also gets a deal (i.e. adopted for some program). Thus TV side and the agency exchange 'providing A' (advantage for TV) and 'getting the deal for B' (advantage for the agency).


This explanation involves only one talent agency.

Rough translation:

As a jargon, in exchange for letting their popular actor appear (in a film, on a stage etc), an agency request to appoint their less popular actor as well.

So, 同じ事務所 is employed to indicated both popular and less popular actors belong to "the same agency".

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