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Japanese language doesn't have italics or all-uppercase. Emphasis using square brackets (「」) is natural in Japanese, especially when other means of emphasis (like 傍点 or bolder fonts) is not applicable. For example, when you have to write in plain-text format, something like this is totally natural: 机の上ではなくて、「下」を探してください。 Such usage of square brackets ...


Yes, we use quotation marks (of our own kinds, not yours) for emphasis all the time. The kinds we use are 「」、『』、〈〉、《》、〔〕 and there might possibly be more. Just like the rules regarding punctuations, Japanese is more lenient than English. More is left to your own aesthetic preferences in Japanese. 「」 and 『』 are the ones used most often for emphasis -- ...

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