Hot answers tagged pronunciation
The people in the video are clearly saying いただきます, not いだだきます or いたたきます. Voiced and unvoiced consonants sound totally differently at least to the ears of native Japanese speakers, and I have never seen a native speaker who has difficulty distinguishing them. You may find this answer interesting: http://japanese.stackexchange.com/a/9333/5010
As a native speaker of English, I'd like to chime in and state that I too hear a clear distinction between the voiced and unvoiced consonants in the advertisement (and in spoken Japanese in general).
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