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I believe chocolate-san is right and I have the website of the Japan Organic Agriculture Association in Japanese and English to prove it. It turns out this "teikei" 「提携」 (lit. "cooperation") has been around since 1978. The longer names are 産消提携{さんしょうていけい} and 生消提携{せいしょうていけい}. It seems the problem, aside from getting the transliteration wrong, was that the ...

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