Take the 2-minute tour ×
Japanese Language Stack Exchange is a question and answer site for students, teachers, and linguists wanting to discuss the finer points of the Japanese language. It's 100% free, no registration required.

What is the difference between these 4 words for the definition of "expectation":

  • 予想{よそう}
  • 期待{きたい}
  • 予期{よき}
  • 思惑{おもわく}

Specifically, which would you use for "managing customer expectations (for project outcome)"?

share|improve this question
    
Could you define "customer expectations" a little? What are they expecting? That something will work a certain way? –  Amanda S Jun 30 '11 at 3:10
    
It was specifically for my promotion essay i have to write, on the them of "raising customer satisfaction" where i want ot talk about "managing customer expetations" –  Mark Hosang Jun 30 '11 at 3:29
add comment

1 Answer

up vote 7 down vote accepted

"お客さんの期待" Customer Expectations.

期待 will be the one you're looking for for "customer expectations". It's what you use if you're looking forward to something, what you're "hoping to see". Used for "fulfilling expectations".

予想 is more "neutral" in that it has more to do with a way you predicted something to turn out. "I expected it to be this way". Close in meaning to 推測.

予期 means according to my dictionary to a correct expectation, or a correct prediction of something ahead of time. Both examples given were negative: 「予期せぬ出来事」 (which seems to be a set phrase) "Something we did not predict/expect", and 「予期に反した結果」 "A result contrary to expectations". It appears to be more formal and overlaps in meaning with 推測 and 期待.

思惑 refers more to thoughts or perceptions on something, but also specifically economic predictions. "Speculation" might be the best word to describe it. Where as the three above can be used as する verbs, it is very uncommon to use 思惑する. In fact it is an ateji of an old nominalization grammar structure: 「ク」, so to turn it into a verb you would just use 思う.

Hope this helps.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.