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What does ウリ mean in the following conversation? Where ソウ and アムロ=レイ are two characters in the [第]{だい}4[次]{じ}スーパーロボット[大戦]{たいせん}.





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Thank you for editing, @snailboat さん, I failed to bold it out after a few trial. – congliu Oct 6 '13 at 8:02
up vote 6 down vote accepted

It's #1 or #2 of the explanation here:


i.e. "sales point" or "big appeal".

As for why it's written in katakana, it's a stylistic choice, and I can only guess about the reason. One reason could be that this meaning of 売り is a bit colloquial.

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I understand that sentence now, means something like "Being casual or freedom is what the ロンド=ベル team is all about!" Thank you @dainichi さん! – congliu Oct 6 '13 at 8:00

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