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What does Verb in 「ます」form +「っち」 mean?

What does the 「っち」 in @「見守りっち」 translate into?

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Please provide some context. –  Earthliŋ Apr 25 '13 at 9:17
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From googling, "見守りっち" is the name of a product which monitors temperature for the purpose of warning if there is a danger of heatstroke.

So in this case I think we have:

見守り - "masu-stem" used as a noun.

っち - suffix sometimes used on names to form a nickname (あだ名{な})

There is a very famous product which uses a similar name. If you were a kid at the right time, you may have had one - commonly romanised as Tamagotchi (たまごっち). Comparing the look of the two products, I think this may be a direct reference.

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According to Wikipedia, たまごっち is a portmanteau of たまご and ウオッチ. I imagine っち in 見守りっち could serve the same purpose...? –  snailboat Apr 25 '13 at 11:17
    
Quite possible - I didn't realise the っち there came from a portmanteau (and wouldn't have guessed ウオッチ!). I thought it was just a cutesy suffix. –  nkjt Apr 25 '13 at 23:26
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